Creative Thinking for Business
"It has been proven you have lost at least 95% of the creativity you once had. Want it back ?"
TRIZ Workshop
The Theory of Inventive Problem Solving
What did Leonardo da Vinci, Buckminster Fuller, Genrich Altschuller, Nobel Prize Winner Kerry Mullis, and 100’s of other famous creative minds have in common?
They saw life and nature through specific lenses.
In his study of hundreds
of thousands of patents, Genrich Altschuller determined there are only
about 1,500 basic problems to be solved. And each of these can be solved
by applying one or more of the 40 universal answers.
Originally created to solve engineering and design problems, the 40 Principles
of TRIZ are now being successfully applied to social issues, projects,
marketing, and all kinds of business issues. Solutions to any problem
can be discovered by viewing the problem through the magic of the 40 lenses.
The power of TRIZ lies in two Culturally-Shocking, Underlying Concepts;
1. Somebody, someplace has already solved your problem,
or one very similar. Creativity is finding that solution and modifying
it to fit your circumstances
2. Don’t accept compromises. Remove the source
of the problem.
Agenda
TRIZ logic flow
Ideal Final Result
Contradiction Matrix
Patterns of evolution
9 windows
The 40 answers (lenses)
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