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"It has been proven you have lost at least 95% of the creativity you once had. Want it back ?" |
Creative Thinking FUN STUFF
Check out our latest CDs, books and other exciting Creative Thinking Products at this link; Creative Thinking CD's, Books, and More 2. Newsletters Back
in Kindergarten 3. Video Newsletters Solar Sailor - Combination Creativity - Click here Watch Combination Creativity in action as the Aussies developed the Solar Sailor; a transportation vessel that uses solar power panels for both electricity and as sails!
Sometimes creativity just requires using some common sense. How did everyone miss this one? The best way to get a great idea is to get a lot of ideas first. OK...a bunch of folks have asked me "How do you make these videos and how do you deliver them over the web the way you do?". This will save you months of trial and error (that I had to experience) Here is the supporting document as well; http://www.slyasafox.com/stuff/video.pdf What "Outsiders" do you use in your business to get new ideas and a fresh perspective ? Could packaging engineers solve the Space Shuttle foam problem ? The most creative mind this world has ever known may have had just a handful of secrets. This is a glimpse into one of them. There are only 40 solutions to any problem in the world. Come learn a few of them through the power of TRIZ - The Theory of Inventive Problem Solving.
One key consideration in your marketing plan is how to “Package and Present” your product or service. The right decision here can make all the difference. Learn how this company took something that already exists, that they didn’t own, and turned it into a multi-million dollar business. What available resources do you already have that you could use to improve your products and services? SUCCESS stands for Simple, Unexpected, Concrete, Credible, Emotional Story. It is the foundation of the new hit book and it can really help your business succeed. A One Page Proposal is a communication tool that is invaluable to your business. It can get an idea moving forward quickly and can allow you to cut through the clutter and get to a decision quickly. Here is a brief overview of the book and concept. One of the vaubale TRIZ tools is the Ideal Final Result (IFR). Another version of it is to assume you have zero budget to accomplish your project. Sound impossible ? Don't be so sure. One of the valuable TRIZ tools are the "40 Principles" or what I like to call the "40 Lenses." One of the lenses is called "Weight Compensation." It is were you use the lift of one thing to lift the other. And it works with all sorts of challenges and issues. See for yourself. One of the valuable TRIZ tools are the "40 Principles" or what I like to call the "40 Lenses." One of the lenses is called "Other Way Round." It is where you do things backwards, upside down, or change perspective to solve a problem. It can lead to Nobel Prizes, award winning business models, and free money. Check it out. One of the TRIZ lenses is called "Preliminary Counteraction." It is where you put a preventative measure in place to compensate for a negative event, before the negative event occurs. Like how to save your 401K ! Also we will talk about the economy from different viewpoint. Applying a different Viewpoint is one the basics of creativity. Is this really the 2nd Great Depression ? One of the TRIZ lenses is called "Another Dimension." It is where you tilt or reorient something, move from 2 dimensional to 3 dimensional, or use "the other side." How well do you know your dog? Jeffery Hedquist is one of the top radio commercial creators and producers in the country. In a phone interview with Mark L. Fox he talks about several of the key principles in the book Da Vinci and the 40 Answers and how he has used those principles for decades to create award winning commercials. The same insight applies to many aspects of your business. Before you kick off any Brainstorming Session make sure these rules are presented to all of the participants before the action begins. I know there should not be any rules in creativity, but applying these rules has proven again and again to be the most effective practice in generating killer ideas. Da Vinci and the 40 Answers - Part 1 Da Vinci and the 40 Answers - Part 2 My book and workshop "Da Vinci and the 40 Answers" was a big hit through 2009. Thank you to everyone who has bought the book and especially those of you who have brought my workshop to your organization. Here is the 1st in a series of 13 podcasts that are an overview of the full workshop.
4. Free Webinars This is a recording of the August 16th, 2006 free webinar on Combination Creativity. This is the recording of the September 21st, 2006 free webinar on TRIZ - The Theory of Inventive Problem Solving - Part 1 This is the recording of the October 19th free webinar on da Vinci's 7 Secrets - Part 1 This is the recording of the December 13th, 2006 free webinar on "Word of Mouth Marketing"; what I call "Rumor Control" and it gives you the secrets on how to create, manage, and control it. 5. Testimonials
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