Other way Round

• By marklfox
• Posted in Creative Thinking for Business
• On February 21, 2013
• No Comments.

One of the valuable TRIZ tools are the “40 Principles” or what I like to call the “40 Lenses.”

One of the lenses is called “Other Way Round.” It is where you do things backwards, upside down, or change perspective to solve a problem. It can lead to Nobel Prizes, award winning business models, and free money. Check it out.