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Before you kick off any Brainstorming Session make sure these rules are presented to all of the participants before the action begins.
I know there should not be any rules in creativity, but applying these rules has proven again and again to be the most effective practice in generating killer ideas.
This video is viewed in Flash. If you don’t have Flash (98% of computers do) you can download it here. Flash Player
p.s. If the video doesn’t start right away, give it just a few moments to load.