The Theory of Inventive Problem Solving
What did Leonardo da Vinci, Buckminster Fuller, Genrich Altschuller, Nobel Prize Winner Kerry Mullis, and 100’s of other famous creative minds have in common?
They saw life and nature through specific lenses.
In his study of hundreds of thousands of patents, Genrich Altschuller determined there are only about 1,500 basic problems to be solved. And each of these can be solved by applying one or more of the 40 universal answers.
Originally created to solve engineering and design problems, the 40 Principles of TRIZ are now being successfully applied to social issues, projects, marketing, and all kinds of business issues. Solutions to any problem can be discovered by viewing the problem through the magic of the 40 lenses.
The power of TRIZ lies in two Culturally-Shocking, Underlying Concepts;
1. Somebody, someplace has already solved your problem, or one very similar. Creativity is finding that solution and modifying it to fit your circumstances
2. Don’t accept compromises. Remove the source of the problem.
TRIZ logic flow
Ideal Final Result
Patterns of evolution
The 40 answers (lenses)
Contact us anytime;